Learning Activity – Exposure Basics

Question 1

After reading the appropriate section in your prescribed textbook From Snapshots to Great Shots,please answer the following questions:

  1. Name all the functions / buttons on the front of your camera
  2. Name all the functions / buttons on the back of your camera
  3. Explain how you would set the correct ISO
  4. Explain how you would change the aperture
  5. Explain how you would change the shutter speed

I have the camera Nikon D3100 with the standard lens that followed with the camera.

  1. In the front of my camera, I have 4 functions.
    • Red-eye reduction/Focus Assist Lamp
    • Lens Mounting Mark
    • Microphone
    • Lens Release Button


Read More


Learning Activity – Delving Deeper Into the History of Photography

Question 1

Pick three events in the timeline from this week’s lesson History of Photography: An Introduction, and find photographs of the event on the Internet or in the library and write a paragraph explaining the event in more detail. Include your photographs in the description.

Read More

Learning Activity – Colour Theory


  1. Having watched the video with Nigel French – describe, in your own words, what each of these colour systems means: RGB and CMYK.
  2. Make use of Kuler and develop four different colour schemes. You must hand in screen shots of your schemes as done with Kuler:
    1. Monochromatic
    2. Complementary
    3. Triadic
    4. Analogous


The word CMYK stands for Cyan, Magenta, Yellow and Black.  CMYK is a subtractive color method. When using a subtractive color method, the colors are being mixed using paint or another printing process. Subtractive color mixing goes from white and ends with black. When you add more color, the result grows darker and tends toward black.  If we mix Yellow, Magenta (a distinct hue of red), Cyan (distinct blue) And Black, we going to get the color black. The color black has a mixed of its own, quite different from the others. You can say that K stands for ”key”. CMYK is used in printers and have thousands of different colors. Read More

Learning Activity – Expressing Meaning


Choose two words from the list below:

  • Compression
  • Transition
  • Contraction
  • Addition
  • Subtraction
  • Disruption
  • Repetition
  • Elimination
  • Migration
  • Expansion

Also, create a “new” word, which has no dictionary definition, and a meaning that only you know. For example, the word I came up with is “roleean”, it doesn’t appear in the dictionary, but it means, “round and leaning to the left”. You should decide on your own “word” with its own meaning. My typographic treatment of the word “roleean” might involve emphasising/dramatically enlarging the letter “o” within the word, and using italics to have that letter leaning to the side.

Read More

Learning Activity – Understanding positioning

1. Look at the following logos and explain in your own words what you consider their positioning to be (do this for each one).



Coca Cola is a soda company that create and sell their product to all the people around the world. Their main group is probably young people. The way Coca-Cola is different from the rest is that they are also involved in other soda brands like Sprite and Fanta.


Volkswagen is a Car brand that has focus on creating and selling the best and safest cars around the world. Their target market is everybody with a driver license at the age of 18 and above. The way Volkswagen stands out from the rest is by creating cars that is safe and just as good on snowy roads as on warm and sunny roads.


Visa is a payment solution that lets people pay or get payed in stores or similar. As their solutions can be used by all ages, their target market is very wide. The way Visa stands out is by having a more safe and flexible solution than the competitors.

Read More

Learning Activitiy – Understanding Ideals

  • Visit a popular store, like an Apple, Nike, Levi, H&M or an Ikea store. The brand should be well-known and you must visit a shop where their products are being displayed or distributed. In smaller towns you may not have access to these stores, in this case you will need to find a section showcasing these items and view how they are displayed or laid out. Before going to the shop, determine the following about their brand identity and, once at the shop, evaluate how they remain true to their brand identity or not. How is the brand identity enhanced (or, perhaps, not expressed) at the point of customer interaction? Hand in a write-up with photos of the following:

Read More